User experience, perfected.

User experience, perfected.

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March 27, 2011 Where terrible business jargon goes to die. Or at least to suffer.

There’s a time and place for jargon in our lives. There is also a point when jargon obscures meaning altogether, spreads across an entire industry like unchecked kudzu and eventually chokes out any true communication still left standing.

The last resort: Unsure what that guy from marketing meant yesterday when he spewed the words “automagically baxtrapolate” at you? Looking to sound knowledgeable on the next conference call without actually saying anything of value?

Behold the solution.



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